8 Most Valuable Places for Your Keywords
Hopefully, you will also consider search engine optimization whenever you generate content for your website (such as a web page or blog post). Creating content that focuses on a single word or better, a keyword sentence, will assist you to find yourself on search engines such as Google. Only one target keyword sentence should be used for each content page. So if you have 10 sentences for which you would like to be found, you should have at least 10 content pages (one page or more for each sentence).
Here are 08 most valuable places you can put your keyword phrase to help your SEO efforts.
Page Description (or META Description Tag)
The description of the page does not affect your search results position. However, because it is your first, and potentially last, chance to market to your customers, it can impact clicks. Often (but not always) the page description appears as the two black lines of text in the search outcomes of Google. With your target key phrase, having a great marketing message can help to influence who clicks on you and who doesn’t.
The body is the article’s primary component, telling Google everything about the page. Google looks at the text, the surrounding text, and all else on the page to determine what the section is about, or the page’s “theme.”
You don’t just want to repeat your keyword phrase in your text and attempt to put it in every corner and phrase you can. That sounds spammy, and it’s not working. The content page should contain your keyword sentence, its variations, as well as synonyms and antonyms.
You can include it in multiple other locations within the text:
- Header tags
- Formatted texts
If you have your keyword phrase in an outgoing link that’s going to a related page (either on your site or even someone else’s site), it’s been shown that these outgoing links actually help with your SEO efforts.
There are four elements in your web address for any section on your website, and you should include your keyword sentence whenever possible.
Domain name–You don’t have much control over your domain name, and for every sentence, you can’t alter it. But if it’s like www.keywordphrase.com in your domain name, it’s going to assist. By the manner, having numerous keyword domain names pointing to the same website actually hurts and does not assist your SEO attempts.
Subdomain name–Keywords may be included in your subdomain. Keyword.yourcompany.com would assist your attempts at SEO as an instance.
Folder name–If you break your websites into folders or sub-pages, the folder name may contain your keyword sentence, such as www.yourcompany.com/keyword/page1.html
Page name–Finally, the real page name may (and should) contain your keyword sentence, such as www.yourcompany.com/keyword-phrase.html.
Page Title(or title tag)
The page title is your keyword phrase’s most important location. Google pays the greatest attention to the name of the document, and if your keyword sentence is there, your web page will be most affected. Making sure your sentence is at the start of the title, and not towards the end, is essential.
You have 100 characters to put in the name of the page (including spaces and punctuation), but the Google search findings show only about 65 characters. Google tends to replace your title with anything it feels fitting, so it doesn’t necessarily demonstrate what you’re putting in.
Your graphics can include your keyword phrase in several places, and they all help.
Alt tag–This describes the image itself, but don’t fill in your keywords. If it’s a white horse picture, just make the “white horse” alt tag. The alt tag is for individuals with vision deficiency or blocking pictures to see what pictures are on the page. You don’t want to see “holiday cruises cruises cruises holiday cruises cruises cruises”.
File name – make sure the actual file name of the image includes your keyword phrase, like “white-horse.jpg”
SEO graphic file characteristics–If you have Photoshop or other graphics editing programs, the title, description and keywords meta tags can effectively be edited in the file itself.
You don’t generally have a lot of control over the links that come into your website, but if you have a relationship with the editor of the content, you can ask them to make sure that:
- Keyword phrase – the incoming link text includes your keyword phrase, but make sure it points to a target page that is all about that keyword phrase.
- Company name – the incoming link text is your company name. This is called a citation, and Google values this. They actually changed their stance a couple of years ago, and are now more interested in citations than actual keyword phrase text links.
Like alt text, filenames of files embedded on your site should include keywords even though no human is likely to ever see them. Don’t use default names like DSC00064.jpg or video_01.mov. Optimize filenames much like you would a URL:
- Use keywords at the beginning of the filename.
- Separate words using hyphens not underscores. Don’t make the filename all one word, such as embeddedobject.pdf.
- Be descriptive but concise. There’s no word or character count, but the longer a filename, the less impact your keyword has. However, still include enough detail so that someone would be able to get a reasonably close idea of what the file contains.
- Stuffing too many keywords into your filename will hurt your SEO.