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How to write meta descriptions for SEO

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How to write meta descriptions for SEO

How to write meta descriptions for SEO

You work hard to market your business. You write descriptions of your product, optimize pictures, and master most of the other components of efficient optimization of the search engine (SEO).

However, if you’re like many company owners, you might have difficulty with one aspect of SEO: meta descriptions.

What is a Meta Description?

A meta description is a meta tag that serves as a summary of 155-160 characters describing a web page’s content.

Search engines demonstrate this in search outcomes when the search keywords are also included in the Meta description. Meta descriptions are not a ranking variable, unlike the page name, but they do attract consumers to navigate through a website and are components of the efficient SEO page. You will see them in a page’s code as < meta name=”description “content= followed by the description in writing.

When you type a search query into Google, let’s use ‘’Hair Rebonding’’ as an example, you’re led to a search engine results page (SERP).

This page is extremely complicated, but for now let’s ignore all the ads, images, and videos, in favor of the more traditional organic search results.

The “Title Tag” is the blue letters at the top. They’re the title of the web page. Below them you will see no more than 155 characters description. This is the Meta description.

Where do I add the Meta Description?

You can add a meta description in the <head> section of your site’s HTML. It should look something like this:

<meta name=”description” content=”Here is a precise description of my awesome webpage.”>

In your CMS, especially if you are using Word Press, you should have full control of your meta description.

You can add a meta description to the’ meta description ‘ section if you use a SEO plug-in, such as Yoast, and you can preview an illustration of how it will look in the search engine results pages (SERPs):

How to write a good Meta Description?

Now that we have a meta description understanding, you are likely to wonder: what are the best ways to apply this knowledge to your company?

First, concentrate on what would force a searcher to click on the title tag.

 Two questions need to be answered:

  • What are you providing?
  • Why am I supposed to purchase you?

The first question has a straightforward answer for product pages: you are providing your product. The second is solved by the easy reality that you are the seller of the item. Meta descriptions are a little trickier for your home page.

Let readers understand what you are doing, inform them about your distinctive selling proposal, and tell this information many times, because the meta description is not a place for subtlety. It’s normal to struggle to get an efficient meta description for your home page, so it’s best to be patient and think hard about your brand.

Examples of good Meta Description.

  1. Youtube

We should ironically notice that using the phrases “you” and “your,” etc., is a good way to position your copy to create your reader the hero. Of course, YouTube does this well, of all locations – “enjoy the music you love.”

  • Marriot

“Start your next adventure” – Marriott sells hotel rooms but they understand the real thing the consumer wants is the full experience of travel.

  • Airbnb

“Feel at home” – Nice! It’s rare any brand involves an emotional outcome (the holy grail!) but Airbnb pulls it off.

  • Snapchat

Snapchat isn’t a “messaging app” (product) it let’s you “talk with friends” (outcome).

What not to do when writing a meta description:

  1. Don’t focus on number of characters: Keeping your meta description length below a certain quantity of characters is common knowledge. It was recommended by SEO experts to maintain about 155-160 characters. But in December 2017, there was an update from Google, which increased the duration of meta description. Meta descriptions are now suggested to be kept under 300 characters.

Fortunately, there are a lot of instruments to show you a preview of your copy of your meta description. I use this checker personally, which demonstrates me the distance in both characters and pixels. Thus, writing my text without concentrating solely on the amount of characters is simple for me.

Meta descriptions with less than 290 characters might not fit the search result snippet, and meta descriptions with more than 300 characters would fit completely into the search consequence. If you really attempt, you can even generate a meta description with 544 characters.

  • Don’t write boring description:
  1. 1. Be specific in what you are offering- Trying to describe your landing page in a few characters is difficult, but if you are specific enough, or even when you write a few examples, you can’t go wrong with it. 
  • 2. Make your customers curious- Don’t put all of your cards on the table right away, but keep something up your sleeves. Sometimes just the simple use of question marks or an unfinished sentence can make your customers really want to click on it. This one makes me curious, but I would reduce those questions a little bit.
  • Use symbols or numbers. Different characters other than letters can really get people’s attention. You can use a price or the number of products in your meta description. This one got my attention because it is not typical to see these types of symbols in usual search results.
  • Don’t forget keywords in your description: Make sure that your meta description uses the correct keywords that are the most relevant to the content of your website. I’m sure a lot of individuals are admiring creativity, but in this situation you should think about the keywords your client is looking for.

If not, a search engine crawls the very first sentence that consists of relevant keywords and shows it in the search results.

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